Dick's Media Network - HOKA Like A Pro

Role: Producer

These athletes are competitive, and know that hard work yields success. This spot highlights two semi-pro athletes in Clifton Pro, each on their run before practice for their respective sport. By focusing on how running is used as a part of their training, we show how HOKA footwear, paired with hard work and dedication, can lead to anyone feeling Like A Pro.

Powerful and emotive, this concept brings together HOKA’s ethos of joy and grit to inspire athletes to see what’s possible for themselves. Inspirational yet approachable, it celebrates the joy of the journey while championing the determination it takes to make the leap from aspiring athlete to pro.