Kit Kat’s never-ending bowl is made for those with a seriously spooky sweet tooth.

Tired of “Please Take One” signs? We teamed up with The Hershey Company to design and engineer a Never-Ending KIT KAT® Trick-or-Treat Bowl that invited kids to take as much candy as they want—handfuls at a time. Appearances included Salem, Hershey’s Chocolate World in NYC, The Late Late Show with James Corden, and Fun Fore All Family Fun Park in Pittsburgh, PA. The mysterious invention garnered over a billion earned media impressions.